Speaking of Real EstateSpeaking of Real Estate

  • Charity Deduction Faces Same Tax Reform Risk as MID
    Of all the itemized deductions, the one for charitable contributions might seem to come out the best under tax reform. That’s because it’s the only deduction under both the House and the Senate versions of the bill that is largely undiminished. And yet charities complain donations will dry up under tax reform. What gives? “Provisions […]
  • Don’t Just Sell a Home; Market a Lifestyle
    Help prospective buyers see how your listing reflects the way of life they seek.
  • ‘This is Our Moment. Own it.’
    "Are you ready to own it with me?" asked Elizabeth Mendenhall, a sixth-generation REALTOR® and the sixth woman to become president of the National Association of REALTORS® in the past 110 years. "We absolutely have the power to make a difference."
  • Your New Real Estate Motto: ‘Helping Beats Selling’
    Think of the U.S. as a “salad bowl” that integrates many different cultures rather than a “melting pot” as you develop marketing strategies to reach a diverse set of prospects and clients, said marketing expert and author Kelly McDonald.
  • The Secrets to Becoming a Better Leader
    Whether you’re managing a small team or a large office, your brokerage’s success will depend on how good you are at inspiring and motivating those whom you manage.