Speaking of Real Estate

  • Is That Email Really From NAR? How to Know
    Once in a while you might get an email that looks like it’s from NAR but really isn’t. Like so many other phishing scams, these emails try to look like they’re official correspondence from a trusted source so they can get one of two things from you: personal data or credit card info. How do […]
  • Help Clients Invest in Real Estate Tax-Free, and Boost Your Sales
    “Time is money” says the proverb, but in real estate, it’s a struggle to have enough time in your day to close more sales. Chances are, most of your clients have an IRA for their retirement savings, which can be used to invest in real estate. With the help of a Real Estate IRA, you […]
  • Big Military Base or Prison in Your Rural Town? You Just Got a Big Real Estate Win
    Prisons and military bases are commonly located outside small, rural towns and often they’re the biggest employers and economic drivers around. But that’s been a double-edged sword—until now. Prisons and military bases currently count toward an area’s population, putting many communities over the threshold of eligibility for federal Rural Housing Service (RHS) programs. A town […]
  • 2 Ethics Changes That Can Impact Your Real Estate Work
    The NAR Board of Directors a few weeks ago made a few small but important changes to MLS and other rules to improve cooperation among brokers and reinforce the importance of associations’ ethics procedures. Here’s a brief recap. You can also learn about them in the latest Voice for Real Estate video. Proceeding With Ethics […]
  • The Art of Follow Up: Effective Follow-up Communication Techniques
    Strategic outreach, whether by phone, email or text, is key to building rapport and credibility with prospects, staying top of mind in the search for a home, and encouraging clients to follow through with the sale. But outreach, by itself, doesn’t close deals. If you’re contacting leads regularly, but still having trouble reaching your sales […]